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The Market

Polk-County-Locator.gifPolk County is one of Florida's most exciting markets. The new millennium has brought many changes to Polk County. New businesses, retail centers and homes are reshaping Lakeland and surrounding communities as never before.

The market continues to be a haven for families and retirees. Many are drawn to Polk County for its natural beauty, pristine environment and numerous outdoor recreational opportunities. Others seek the educational opportunities offered by highly regarded public and private schools and regional colleges. Industries from biotechnology to manufacturing provide a solid job base. And retirees enjoy the active lifestyle and low cost of living.

For businesses, the appeal of Polk County is equally strong. The relatively low cost of living makes the area attractive for business relocations. The workforce is skilled and well-educated. Healthy incomes and strong demographics make local consumers profitable targets for retailers and service providers. In addition, Lakeland's position along the busy I-4 corridor makes it a major transportation center.
Download the 2005 Polk County Market Profile

Learn More About:
Who's Shopping Where and How Much They're Spending
Polk County Demographics